We expect website addresses to end a certain way. Most will end with .COM. Sometimes a .NET, .ORG, or country-specific ending like .US or .UK will get thrown in the mix.
That’s not the case any more. With New Domains, there are now hundreds of choices for what goes on the right side of the “dot,” and you can use them to show exactly what your website is all about.
✔ Be more memorable.
Instead of yourname.com, you can have yourname.ninja, yourname.rocks.
✔Be more professional.
Grab a New Domain that describes exactly what you do, like .lawyer or .engineer.
✔ Be more specific.
Use a New Domain that describes your hobby or business, like .photos, .pub, or .coffee.